Haus Of Fulani

Customer Summary for Haus of Fulani and Security Firm
Client: Haus of Fulani

Industry: Security Services

Duration: 6 Months

Objective: To elevate brand presence, streamline business operations, and enhance digital engagement.

Approach:

Comprehensive Contract Template Development:

Utilised legal and business expertise to craft a detailed contract template for Haus of Fulani’s security services.
The contract covered service scope, duration, payment terms, liability clauses, and other critical elements, ensuring professionalism and clarity in client dealings.
Website Design and Development:

Created a visually compelling and user-friendly website to serve as a digital showcase for Haus of Fulani's services.
The website featured a modern design, responsive pages, and advanced SEO to attract and engage potential clients.
Social Media Management:

Managed Haus of Fulani's social media platforms, focusing on strategic content creation and community engagement.
Delivered four posts per week across up to three platforms, increasing brand visibility and fostering meaningful connections with the target audience.
Brand Identity Development:

Led the creation of a new brand logo that encapsulated Haus of Fulani's core values: professionalism, reliability, and trustworthiness.
Developed a complete brand guidelines document, ensuring consistency in all brand communications.
Extended Brand Consultation and Strategy Sessions:

Conducted an initial four-hour comprehensive brand strategy session to align on goals and set the direction for the branding initiatives.
Provided ongoing monthly consultations to review progress, refine strategies, and ensure alignment with the client's evolving needs.
Marketing and SEO Strategy:

Developed a comprehensive content marketing plan and set up an initial blog to drive organic traffic.
Conducted monthly SEO and content strategy reviews to optimise the website and social media performance.
Additional Branding Assets:

Designed business cards and additional stationery, including letterheads and envelopes, to support Haus of Fulani’s brand image in all client interactions.
Created a social media kit with six custom templates and one banner design to ensure consistent branding across all platforms.
Customer Journey Mapping and Competitor Analysis:

Led a two-hour customer journey mapping session to identify key touchpoints and optimise client experiences.
Conducted advanced competitor analysis to position Haus of Fulani effectively within the competitive landscape.

Outcome:
This holistic branding package not only enhanced Haus of Fulani’s professional image but also solidified its presence in the security industry. The combination of legal expertise, creative branding, and strategic marketing helped pave the way for future growth and success.